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WARNING! The following is a late hour rant, and might not be worth the time it took to write. You have been warned.
It’s late, I’m tired, and there, sitting in my inbox is another bloody email, marked “Urgent!” Not really thinking about what I’m doing, I click it up. Sure enough, there’s the pitch: “urgent”, “time limited offer”, etc, etc, ad nauseum.
The only thing that’s urgent about this kind of crap is my need to hit the delete button. It offers me nothing of real value, just a bunch of promises, promises that prey on the fears, insecurities, and greed of Joe Average. Almost invariably it turns out to be an affiliate marketer pushing some other affiliate marketer’s ebook or course, chock full of stuff that he, in his turn, got somewhere else. So not only is it crap, it’s used crap!
Speaking as an internet marketer myself, I completely fail to understand why marketers are even using these kinds of techniques anymore, when the market has very clearly shifted (and rightly so, I might add) to what I call value marketing. That is, marketing that gives the prospective customer something of genuine value that they can take away right now, for free. Solve an immediate but urgent problem, and the prospect will love you, and quite possibly return to buy one of your paid offerings. Why? Because you helped them out, and established some trust, that’s why.
No “secret” techniques that “they” don’t want you to know, and will “virtually” create wealth “overnight” (quotes deliberately added). No empty promises, neither. The credo of the 21st century marketer is real value and earned trust, not hype and hysteria. Get out of the damn stone age, people!
Friday, February 29th, 2008 at 1:40 amand is filed under Business, Every day, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
I also agree with you. I\'ve been receiving tons of spam lately trying to get me to increase the size of my you know what. I always laugh because I\'m a woman. There still must be someone making money this way somewhere because they wouldn\'t be promoting this idea to people if it didn\'t work.
On the other hand, someone is making money selling ebooks telling people to market this way; I think that\'s a good possibility.
I also agree with you. I’ve been receiving tons of spam lately trying to get me to increase the size of my you know what. I always laugh because I’m a woman. There still must be someone making money this way somewhere because they wouldn’t be promoting this idea to people if it didn’t work.
On the other hand, someone is making money selling ebooks telling people to market this way; I think that’s a good possibility.
Upon re-reading this post in the AM, I found (much to my surprise) that it was ok. Upon reflection, you bring up a good point: much of the stuff that I\'m seeing is people selling products that bang on about these \"secret\" techniques, et al,, when in truth the only money to be made in this vein is by selling ebooks telling people how to do exactly what they are doing to you. So only the desperate and lazy will buy into the promise, and in turn, promote it to more of the same. It\'s a vicious cycle, but one can only hope that it will eventually lose steam, as everybody gets inured to it.
Upon re-reading this post in the AM, I found (much to my surprise) that it was ok. Upon reflection, you bring up a good point: much of the stuff that I’m seeing is people selling products that bang on about these “secret” techniques, et al,, when in truth the only money to be made in this vein is by selling ebooks telling people how to do exactly what they are doing to you. So only the desperate and lazy will buy into the promise, and in turn, promote it to more of the same. It’s a vicious cycle, but one can only hope that it will eventually lose steam, as everybody gets inured to it.